Episode 125 - Arthur Jones | Embracing the Power of Story in Your Brand and Leadership

Are you committed to leading with more humanness? Are you ready to lead with more people impact? Do you want to learn the tools and power of stories?

Our special guest Arthur Jones answers these and other questions about stories, leadership and humanizing your brand.

Arthur Jones is the founder of two companies – The Art of Standing Out (a leadership development firm) and The Art of Inbound Marketing (a marketing agency). Arthur has been described as a people centric, growth focused business strategy architect, as well as a brand story architect.

Arthur helps businesses and their customer-facing teams employ tools, strategies, and hybrid work models enabling collaboration and co-creation with the customers they serve. He’s also developed a concept called R.O.A.R – Return On Authentic Relationships.

His mission – to make meaning by enriching the lives of the business professionals they work with, and ultimately creating a more just and caring world.

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Show Notes

Episode highlights…

What is a brand story architect?
The power of stories and storytelling
The source of the loss of the art of storytelling
Understanding what it means to R.O.A.R. as a leader (return on authentic relationships)
Being a humanologist (seek first to understand)
The Big 3 of stories: 1. Story listening; 2. Story building; 3. Storytelling
Obstacles to bringing more humanness into your leadership
Leadership shifts for a remote and hybrid workforce
Leadership top three … Integrity, Emotional Intelligence and Communication
Leadership requires the courage to do the right thing
Humanizing your brand