Episode 60 - J. Kinard Robinson | Empowering Your Business and Your Marketing With Storytelling and Video

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Are you wondering what it takes to persevere as an entrepreneur? Do you want to learn ways to build and tell your story to customers and potential customers? Are you wondering how to use video in building your business? Our special guest Kinard Robinson is here to answer these and many other questions about marketing, entrepreneurship and using videos for storytelling.

Kinard Robinson is an entrepreneur, college athlete, business strategist, video production expert and now marketing guru who started his first business in 2015 and started his current business, Empowering Creative, in January 2020 right before the COVID pandemic. He started his career working for big companies in business strategy and management, and then pursued his dream of owning his own business. Kinard comes from a family of many generations of black entrepreneurs and people who broke barriers in education and business.

Listen in as Kinard shares his wisdom and experience on what it takes to build, grow and lead a great business by building relationships through storytelling.

The Impact Leadership Podcast is brought to you by Cardivera, the leadership development eco-system that helps your grow your people, grow your business and grow your life.

Show Notes

Episode highlights…

The role and impact of family legacy and growing up in a family of educators and barrier breakers
The important of resilience and perseverance to get through rough patches as an entrepreneur
Navigating the COVID pandemic as a start-up entrepreneur
The importance of building a strategy for your business even in the early strategies
The importance of innovating in the midst of chaos
Using the COVID pandemic to build relationships (playing the long game of relationships)
The importance of building the right team mix by acknowledging your strengths and weaknesses
Entrepreneurs must learn how to communicate their strategy and vision
Serving your customers and clients by giving them the information they need to make the best decisions for themselves
Living the philosophy of getting better every day
Sports lessons for entrepreneurs – mental toughness, working with others on a team, building interpersonal relationships
The role of stories as businesses tell their stories to customers and potential customers
The heightened importance of telling your story in the digital age to differentiate and build relationships
The vital role of video in business storytelling
Questions to consider when it comes to using video in your business
The importance of getting clear on your target audience before you develop your marketing and video strategy
Using video to give them an inside look at what you do and what you deliver to them
Leadership and relationship wisdom from The Godfather