Episode 170 - Rachel Brenke | Growing Your Creative Business: Business Growth and Legal Strategies From an Entrepreneurial Lawyer

Are you an entrepreneurial creative? Do you want to grow your business and protect your valuable intellectual property? Is your lawyer truly your partner and helping to grow your business?

Our special guest Rachel Brenke answers these and other questions about entrepreneurship, business growth, intellectual property and ways the right lawyer can help you grow your business, especially for creative entrepreneurs.

Rachel Brenke is a multi-faceted entrepreneur, business strategist and intellectual property attorney. She’s a very successful lawyer focusing on Intellectual Property while helping to protect small businesses along with several successful legal niche brands, including TheLawTog®, FitLegally, and BlogLegally.

She’s also a mother of five, wife to an Army veteran, a practicing lawyer, an author (7 books), a cancer survivor, and a Team USA athlete (aquathon). Through her podcast, brands, and one-on-one services, Rachel helps creative entrepreneurs with business strategy and legal needs such as forming businesses, draft contracts, and business and intellectual property law.

The Leadership Junkies Podcast is brought to you by Cardivera.com.

Show Notes

Episode highlights…

Exploring the entrepreneurial mindset and building a business that gives you life you want
Importance of having a business growth strategy
Looking differently at business growth the role / value of the right legal advisor
Role of a full legal strategy for your creative business
Why having a lawyer is an essential part of your business strategy for your creative business
Risks and limitations of do-it-yourself law and online legal resources (i.e. Legal Zoom)
Value of flat rate legal fees for business owners and lawyers
Doing the math of why appropriate legal advice is an investment for your business (not a cost)
Demonstrating your value through your different questions
Questions as the key to developing your business growth strategy
Role of rocks and fear in limiting your business growth
Unique business challenges for creatives
Using questions to help your clients and team find their own answers (instead of giving them the answers)
Creating contracts that align with your work flow
Using the contract to help you be a better leader and business owner
Value of working with a lawyer who’s grown other (non-law) businesses
Importance of being confident in the value of what you create and sell
Risks of putting your money issues and beliefs on your clients and potential clients
Role of money blocks in limiting your business growth
Your mindset with your clients must align with your mindset with your vendors
Recognizing the season of life that you’re in and evolving and pivoting based upon that season of life