Episode 74 - Lesley Jean Almonte | Get Your Moonshine On: Marketing and Branding to Stand Out in a Crowded World

Do you wonder what it means to stand out in the crowd? Are you looking to better understand your true brand? Are you looking to accelerate your marketing and difference? Our special guest Lesley Jean Almonte is here to answer these and many other questions about what it means to create, live, market and sell your unique brand.

Lesley Jean Almonte is a creative branding strategist, marketing consultant strategist and CEO of Moonshine Creative Group. Over the past 17+ years Lesley has been a part of building and branding multi-million dollar businesses and six figure businesses for her clients and herself alike…in other words, she’s seen a lot of “stuff” go down in the digital marketing world.

Through her speaking, online courses, workshops and agency services Lesley Jean simplifies branding and marketing strategies for struggling business owners and guides them through launching a successful brand that will allow them to work in alignment with their passion and purpose.

Listen in as Lesley Jean shares her wisdom and experience on everything marketing, branding, content marketing and digital marketing.

The Impact Leadership Podcast is brought to you by Cardivera, the leadership development eco-system that helps you grow your people, grow your business and grow your life.

Show Notes

Episode highlights…

Lesley Jean’s entrepreneurial journey
Using high quality content to connect with your customers and potential customers
The right way to use bots with digital marketing
How smaller businesses can look at their marketing initiatives and the critical need to be creative
Focusing on the experience as part of your marketing and brand
Ideas for virtual events and parties
Ways to look at marketing budgets in a small business
Marketing and branding ideas for speakers, coaches and consultants
Ways to make yourself memorable as a business, provider and brand
Your brand is the foundation of all of your marketing, sales, communication and your entire business operation
Ways to build and scale your business, create products and develop additional revenue streams
Using backdoor marketing strategies to enhance your effectiveness
What it means to engage in authentic marketing strategies
The value of embracing a strategic approach to marketing, branding and creative
The importance of having a brand handoff package
Key things to know when it comes to your website
The importance of asking potential marketing and branding firms about their process
The most important thing you need to know when it comes to branding