Episode 88 - Bob Burg | Embracing the Go-Giver Life: Building Relationships That Matter By Focusing on Value for Others

Are you hungry for more and deeper relationships in your life? Are you committed to living a life as a go giver? Are you looking for strategies to accelerate and grow your relationships, sales and business?

Our special guest Bob Burg answers these and other questions about what it means to live a life of giving and the magic of giving in building impactful relationships.

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 975,000 copies and it has been translated into 29 languages.

Bob and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and is past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

Listen as Bob shares his wisdom and experience on servant leadership, sales and building impactful relationships.

The Leadership Junkies Podcast is brought to you by Cardivera.com.

Show Notes

Episode highlights…

What it means to be a go-giver in business and life – focusing on delivering immense value to others
Navigating the perceived challenges of being a go-giver when you have personal and professional goals to achieve
Nobody is going to buy from you because you have a quota – they’ll buy from you because they’ll be better off because of buying from you
What it means to give 100% in a relationship, versus only your 50%
The critical paradox – that giving to build relationships helps you more quickly and consistently achieve your objectives
The go-giver mindset is about living a good life, not just a good living
Living and selling as a go-giver is not about denying your self-interest, but putting on pause or to the side while you focus solely on the other person
The go-giver mindset and approach is the most profitable way to do business
Clarifying the misunderstandings of the go-giver mindset and approach
The go-giver mindset is not about giving things / value away for free
The go-giver way is the high value way of selling and doing business
Business and sales reality – people will do business with and refer business to those people they know, like, and trust
Being a go-giver is based upon the power and value of relationships
The go-giver way is more about reframing self-interest versus suspending self-interest
The essence of influence is pull (not push)
What it means to apply the go-giver way to your leadership